It’s clear the current business models for TV won’t last much longer. The internet, particularly as it gets faster, provides a much better method of delivering video content to an audience. The concept of a piece of content only being available at a specific day and time before it disappears in a puff of radio waves already seems ridiculous.

But those dying models work, economically. We either pay for the TV we watch with advertising space, or with a monthly fee for cable. What we’ve done very little of is pay for an individual series – at least, one we haven’t seen yet. Buying individual shows won’t ever work at a large enough scale.

So what comes next?